Monavie - Marketing Secrets For Mona Vie
Monavie marketing does not have to be a lame experience.
Monavie is a company that offers an acai beverage that purportedly provides health benefits that range from digestive health to increased energy to cholesterol management to joint pain. Even though distributors are hesitant to call it a “miracle” drink, it seems to help a wide range of health issues.
Even with a great product, you have to have great marketing to go along with it. Most Monavie distributors are told to leverage their friends and family members to grow their businesses. This works for a little while, but it doesn’t take long before they are out of prospects to speak with.
So what’s the next step? The next step would be to find your target market. One simple way to do this is with pay-per-click advertising.
Here’s how the process works: first, you would need to focus in on a specific benefit or set of related benefits that Monavie offers. For example, you could target joint pain, arthritis, osteo-arthritis, and other joint-related issues. Or you could target heart-health benefits, or energy and stamina benefits. The important thing is to be specific - if you go and try to target everything that monavie could possibly help, then you don’t have a target at all, you have a panacea, and that won’t work.
Next, you can do a test with Google AdWords and drive traffic to a landing page that offers compelling information regarding the types of health benefits you have chosen to focus upon.
If you chose joint pain, then you would offer a free report, free analysis, or free newsletter for helping people with joint-pain problems. If you chose to focus on heart health, then you would offer compelling information to help people with heart issues. The focus should be on providing valuable information to help them solve their problem.
At this point, you don’t need to say a word about Monavie, mention Monavie, or talk about anything to do with Monavie. You already know your product can help them, but your prospect will want to know if you’re out to “sell them”, or actually help them. By showing up with valuable information, you can be perceived as a helper instead of a crummy salesperson. If you show up with information that is perceived as valuable, your prospects will line up to listen. If you show up with no value, you’ll wear out your welcome fast.
The next step will be to drive targeted traffic. You can open a Google AdWords account for free, and target keywords (or search terms, the words that people are typing into search engines). If you are targeting joint-related benefits, then you can target keyword terms such as “back pain”, “knee pain”, “arthritis”, etc. That way, only people that type in those search terms are shown your ad. Even better, you don’t pay a penny until those people actually click on your ad, and you can set the price you are willing to pay per click every step of the way.
This is a fast and enjoyable way to target a market beyond friends and build an organization of clients that are truly interested in the health benefits that Monavie offers.
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